What does Have a Break have a KitKat mean?

December 8, 2019 Off By idswater

What does Have a Break have a KitKat mean?

The makers of the KitKat chocolate bar are taking their own advice and having a break from using the company’s 47-year-old slogan: “Have a break – have a KitKat”. “It reinforces KitKat’s ownership of key snacking occasions, and offers consumers a fresh reason to buy the brand for these occasions.”

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When did have a break have a Kit Kat come out?

In 1957 the slogan “Have a break, have a Kit Kat” was used alongside their TV commercials to promote the bar as workers chocolate. The slogan encouraged people to associate the Kit Kat bar with taking a break from work. It was also associated as the perfect snack to go with a tea or coffee when you are on your break.

Is there a break, have a KitKat slogan?

While it takes a break from “Have a break, have a KitKat” slogan, KitKat is encouraging consumers to come up with an alternative tagline through an online contest. Participants can enter this online contest by creating a new, sound-a-like, alternative slogan for KitKat.

Why did Rowntrees come up with have a break Kit Kat?

This was a great way for Rowntree’s to promote the Kit Kat bar to its target audience. In 1957 the slogan “Have a break, have a Kit Kat” was used alongside their TV commercials to promote the bar as workers chocolate. The slogan encouraged people to associate the Kit Kat bar with taking a break from work.

When is the deadline for the KitKat breakation contest?

The KITKAT Breakation Contest (the “ Contest ”) commences at 12:00:01 AM EDT on June 1, 2021 and ends at 11:59:59 PM EDT on August 31, 2021 (the “ Contest Period ”). All winning cards (see rule 4.i) must be submitted & received by 11:59:59 PM EDT on September 30, 2021 (the “ Claim Deadline ”).